Sustainability
Sustainable to us, means taking the right steps to protect our environment. Being transparent from beginning to end and being forward thinking in the way that we work.
We don't bulk buy
We don't buy our T-shirts upfront and then store them in vast warehouses only to mark them down or burn them if they don't sell.
We Make to order
We only produce your order after you have checked out. The right design, right size, right colour and all at the right time.
We help you recycle
You can return your t-shirt for free to us if it ever becomes unloved. In return we will recycle it for you with one of our recycling partners.
The Issue
Like Disney Pixar's Wall-E, we want to help clean up our planet, one small step (or cube) at a time. We don't want to add to the problem. We make and use too much stuff and if we keep going down that path, eventually our planet will be overwhelmed with rubbish.
A few years ago the UK's Environmental Audit Committee published a report called 'Fixing Fashion'. It stated that more than $500 billion of value is lost every year due to clothing underutilisation and the lack of recycling. By 2030 global apparel consumption is projected to rise by 63%, from 62 million tons to 102 million tons—equivalent to more than 500 billion additional T-shirts.
one cube at a time
How we help
Whilst we don't know how to build a Disney robot that will help to clean up the Earth, we do know that we need to be responsible in how we produce our T-Shirts. We need to be sustainable and not add to the problem.
By making to order we our cutting out the risks to overstocks and too much stuff. We can still bring the widest choice of licensed T-Shirts there is, without adding to a problem. In fact, we are helping to solve the problem, one cube at a time.
